Sweat the City – STC
An innovative multi-platform fitness program consisting of a TV show that connects with a mobile app, wearable technology including Apple Watch and Fitbit, and a responsive website. The digital media exist as a central part of the television creative, designed to engage the TV audience beyond the series by creating an on demand platform that expands the broadcast episodes.
James Milward, Noora Abu Eitah, Kevin Saffer, Jason Legge, CJ Hervey
Touchpoint Films, Entertainment One