Sweat the City – STC


2018 Best Cross-Platform Project, Non-Fiction

An innovative multi-platform fitness program consisting of a TV show that connects with a mobile app, wearable technology including Apple Watch and Fitbit, and a responsive website. The digital media exist as a central part of the television creative, designed to engage the TV audience beyond the series by creating an on demand platform that expands the broadcast episodes.
Nominees:
James Milward, Noora Abu Eitah, Kevin Saffer, Jason Legge, CJ Hervey
Production Company:
Touchpoint Films, Entertainment One
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