April and Sarah are chasing the millennial dream – shrugging off secure but boring desk jobs to be their own bosses. Their goal is to launch a hospitality empire, one motel at a time. That’s right: motel, not exactly the most popular search word for sophisticated travelers. These decaying roadside relics are invariably low on comfort, cachet and style. But not after April and Sarah work their magic.
Cathie James, Lesia Capone, Jessica Nahmias