During the height of COVID-19 quarantine, the Unsinkable team wanted to thank young people across the country for staying home, staying hopeful and making the best of a tough time. We knew that youth were struggling with isolation, mental health and suicide. In support of Kids Help Phone, Unsinkable partnered up with Bell Media to produce a 60-minute TV special that allowed young people to share how they were feeling and dealing with the hardships of COVID-19. People across the country heard from their fellow neighbours as well as celebrities like Seth Rogen, Mitch Marner, Alessia Cara, Madison Bailey and Johnny Orlando to spread hope and support when we needed it most.
Silken Laumann, Maitreyi Ramakrishnan
Leo Burnett Toronto