Today is Orange Shirt Day and the National Day for Truth and Reconciliation, a time to reflect on the ongoing trauma caused by residential schools and Canada’s painful history with Indigenous communities. Today is also a day to remember and honour the children and survivors of residential schools, their families, and communities as we work towards reconciliation.

In order to recognize this day properly, we will not be posting any new content on our social media and digital channels. We encourage you to join us in using this day for meaningful reflection and learning to better understand the challenges faced by Indigenous people historically and today.

Creative Brief – Video Production

INTERNAL DETAILS

Provide as much detail as necessary. Use N/A if requested details are not applicable.
What are we referring to this video as?
Who is the lead on this project? What department? (Usually this is your own name.)
This email address will receive a copy of this Creative Brief as confirmation that it has been received. (Usually this is your own email address.)
Who should be cc'd on the email conversations about this material? (They will not receive a copy of this Creative Brief automatically.)
Who needs to be included in the approval sign off process?
Who needs to be contacted outside of the office for approvals?
When do we need to have all approvals locked in by?
Absolute latest delivery date?
Any extra details in regards to deadlines?
Name of Sponsor, how to acknowledge Sponsor ('Supporting Partner'), Sponsorship obligations (graphic logo, text, special requirement), etc.
Academy logo bar notes: colour, black & white, etc.

CONTENT

What are the most important messages to get across? What is the purpose of this video? What are the calls to action?
What text must appear in this video? Please provide clear notes on what text to provide in what order.
Breakdown of all information to be conveyed in the video. What will need to be featured in the video? Images, video clips, text, music, names/titles, dates, times, locations, addresses, links, etc.

SUPPORTING MATERIALS

Will you create a Dropbox? Provide access to a Google Drive folder? Send via WeTransfer? Please provide links or instructions here.
Please let us know when we can expect for all supporting materials to be submitted. Please provide as much as you have available now and let us know when and where to expect the rest.
If you have examples of what you would like for this video to look like, please provide links to videos or relevant designs.
Click or drag a file to this area to upload.
If you have files to provide, please upload here. (8MB max upload size)
Click or drag a file to this area to upload.
Click or drag a file to this area to upload.
Click or drag a file to this area to upload.