The Innovators: Bell Media
Friday – 3pm
Mike Cosentino is responsible for all linear and digital content and programming for CTV, Canada’s #1 network, CTV Two, and Bell Media’s English-language suite of entertainment specialty networks, including Bravo, Comedy, MTV, Much, Gusto, Space, and more. He also oversees the development, creation, and execution of original production and in-house content for Bell Media Studios and the program strategy for CraveTV, Bell Media’s premium SVOD service. As part of his portfolio, he oversees the development, creation, and execution of English-language original programming for Bell Media’s conventional, specialty, and OTT services. Cosentino also directs the company’s Hollywood buy strategy during the annual May screenings in Los Angeles. Previously, Cosentino’s portfolio was expanded to include Bell Media’s entertainment specialty networks when he was promoted to Senior Vice-President, CTV and Specialty in 2016.
In his prior role as Senior Vice-President, Programming, CTV Networks and CraveTV, Cosentino was integral to the launch of CraveTV in 2014 and again during its transition to a direct-to-consumer service in 2016. Cosentino also commissioned CraveTV’s first original series Letterkenny which launched to #1 status on Super Bowl Sunday in February, 2016.
Cosentino joined the company in 1996 as Communications Director at Discovery Channel, before moving to CTV and eventually becoming Vice-President, Communications. In 2007, he transitioned to Vice-President, CTV Programming, where he first began overseeing acquisition and scheduling for the network. Cosentino is on the advisory boards for NextMEDIA and EIF Canada (Entertainment Industry Foundation). He was awarded the Content Trendsetter Award from World Screen in 2011 recognizing his expertise in programming and strategic scheduling.
Session: The Innovators: Bell Media (Friday March 9, 3pm)