Presented to honour the successful application of a groundbreaking innovation in the Canadian media industry. Consideration is given to an individual, creative team, and/or to the invention of (or new use for) a mechanical device, programming language, capture method or delivery mechanism for media.
In the first part of her career Patricia Ellingson worked primarily in news and current affairs. Most notably as Director for the CBC flagship programs, The Journal and The National. She joined TVOntario in 1995 to help start up TVO’s venture into live current affairs programming and the launching of Studio 2. In 1998, she was named Creative Head of Children and Parent Programming for TVO.
Over two decades, Pat and her team made TVO the most trusted media brand for children in Canada. She was responsible for the convergence of TVO’s new media and children’s television division and rebuilding the tvokids.com website, transforming it into one of the most popular kids’ online destinations in Canada.
Working with some of Canada’s most notable producers, Pat consistently delivered thought-provoking and engaging content. Content based on research proving you could create rich, engaging interactive content where boys didn’t always “have to shoot something” and girls were capable of do more than “just putting a dress on it “.
Pat recognized early on the the need to stay ahead of the digital curve or risk being left behind by the audience. “At TVO we recognized very early on that the “internet and technology” were going to change the way our audiences would consume content. We knew we had to stay ahead of the curve. Not just keep up with what others were doing but anticipate what kids would want and get there first.”
A few of Pat’s award winning Canadian co-productions have included Dino Dan, Annedroids, Science Max, Pillars of Freedom, Prime Radicals, The Mysteries of Alfred Hedgehog, Wild Kratts, Hi Opie, Zerby Derby, This is Daniel Cook, and Peep and the Big Wide World. TVO’s in-house productions she fostered include Gisèle’s Big Backyard, Reading Rangers, Super Citizens and Tumbletown Tales.
She has won multiple awards across all platforms including Canadian Screen Awards for best interactive, best pre-school, and best children’s and youth programming.
In 2016, Pat received the Special Jury Award of Distinction from Women in Film and Television recognizing the impact she has had in Children’s Media. And in 2009, Pat received the Outstanding Achievement Award from the Youth Media Alliance in recognition of her incredible career in children’s broadcasting.
Patricia Ellingson now lives and works in Vancouver, B.C. as a Children’s media advisor working with Producers from around the world helping them to bring their multi media productions to life.